Southwest Airlines Professional Communications Certification Practice Exam

A presentation designed to influence the audience's feelings or opinions is referred to as what?

1. Informative

2. Demonstrative

3. Persuasive

4. Descriptive

The correct answer is: Persuasive

A presentation designed to influence the audience's feelings or opinions is classified as persuasive. This type of presentation aims to convince the audience to adopt a particular viewpoint, take action, or change their attitudes about a subject. Persuasive presentations often employ emotional appeals, compelling arguments, and persuasive techniques to engage and motivate the audience effectively. In contrast, informative presentations are primarily focused on delivering facts and knowledge without attempting to sway opinions or feelings. Demonstrative presentations showcase how to perform a task or process, focusing more on instruction rather than persuasion. Descriptive presentations provide a detailed description of a topic, which also does not aim to influence feelings or opinions. Thus, the essential characteristic of a persuasive presentation is its objective to influence, distinguishing it from the other types.