Southwest Airlines Professional Communications Certification Practice Exam

Mike and Kristi are creating a website for a local politician. Which color should they use to evoke the feeling of determination?

1. Blue

2. Green

3. Red

4. Orange

The correct answer is: Orange

The choice of orange for evoking determination is grounded in the psychology of color. Orange is often associated with energy, enthusiasm, and a sense of urgency, which can inspire a feeling of action and motivation. This vibrant color can draw attention and energize viewers, making it suitable for a political campaign where the goal is to instill a sense of determination and drive in the audience. In contrast, other colors serve different emotional and symbolic purposes. Blue, for example, tends to convey trust and calmness, which might not communicate the same level of urgency or intensity as orange. Green is often linked to growth and harmony, making it a popular choice for environmental or health-related themes, but it may lack the assertive quality needed to evoke determination. Red does signify passion and strength, yet it can also be associated with anger or caution, which might detract from a focused message of determination in a political context.