Southwest Airlines Professional Communications Certification Practice Exam

What is a primary goal of motivational communication?

1. Provide information

2. Encourage agreement

3. Get the audience to act or change their behavior or belief

4. Share personal stories

The correct answer is: Get the audience to act or change their behavior or belief

The primary goal of motivational communication is to get the audience to act or change their behavior or belief. This form of communication is specifically designed to inspire individuals, prompting them to make decisions or take actions that align with the communicator's objectives. It often involves techniques that resonate emotionally with the audience, leveraging persuasive language and motivational appeals. Motivational communication focuses on influencing the audience's attitudes or behaviors by instilling a sense of urgency, relevance, or personal connection to the topic at hand. By fostering an environment that drives action, this method is particularly effective in settings like leadership, sales, and marketing, where the desired outcome is to evoke a change in mindset or behavior. While providing information, encouraging agreement, and sharing personal stories can be components of effective communication, they do not encapsulate the overarching aim of motivational communication, which centers specifically on instigating an actionable response or belief transformation from the audience.