Southwest Airlines Professional Communications Certification Practice Exam

What is the primary purpose of informative communication?

1. To entertain the audience

2. To convince the audience

3. To give specific information about products, procedures, rules and regulations

4. To share personal experiences

The correct answer is: To give specific information about products, procedures, rules and regulations

The primary purpose of informative communication is to provide specific information about products, procedures, rules, and regulations. This type of communication aims to enhance the audience's understanding by delivering clear, factual, and straightforward content. It focuses on educating the audience and enabling them to make informed decisions based on the information presented. Informative communication is essential in various contexts, such as training sessions, instructional materials, policies, and guidelines. The goal is to ensure that the audience has a clear grasp of the subject matter, thereby promoting greater knowledge and compliance with the information shared. Other options, while they may have their own merits, do not align with the primary objective of informative communication. Entertaining an audience, convincing them, or sharing personal experiences may involve a more subjective approach and focus on emotional engagement rather than delivering clear, factual information. Therefore, the emphasis on providing specific details is what distinguishes informative communication.