Southwest Airlines Professional Communications Certification Practice Exam

What is the term for justifying or enhancing the points being made in communication?

1. Evidence

2. Support

3. Clarification

4. Description

The correct answer is: Support

The term for justifying or enhancing the points being made in communication is "Support." In effective communication, support serves as the backbone that reinforces claims or assertions, providing the necessary context or proof to make an argument more persuasive. This can include data, examples, anecdotes, or expert opinions that substantiate the points being raised. Using support helps the audience understand the validity and relevance of the information being presented. It moves beyond mere assertions to offer clear rationale, making the communication more credible and convincing. Although evidence also plays a role in providing substantiation, it often specifically refers to factual information or data that directly backs up a claim. Clarification deals more with making something understandable, while description focuses on detailing characteristics or attributes without necessarily justifying or enhancing the points made. Thus, "Support" more accurately captures the concept of reinforcing ideas within communication.