Southwest Airlines Professional Communications Certification Practice Exam

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What percentage of the communication meaning is delivered through paralanguage?

  1. 20 percent

  2. 38 percent

  3. 50 percent

  4. 80 percent

The correct answer is: 38 percent

Paralanguage refers to the non-verbal elements of communication that accompany spoken language, such as tone of voice, pitch, volume, intonation, and speaking style. Research has shown that a significant portion of the communication meaning is derived from these elements. The figure of 38 percent represents the estimated contribution of paralanguage to the overall communication process. This indicates that nearly four out of ten messages are conveyed through means other than the actual words spoken. Understanding this percentage highlights the importance of how something is said, rather than only focusing on what is said; tone and delivery can significantly influence the listener's perception and interpretation of the message. This also underscores why effective communication skills should encompass both verbal and non-verbal techniques.