Southwest Airlines Professional Communications Certification Practice Exam

What should be included in the introduction of a speech?

1. A summary of the conclusion

2. A connection to the audience

3. Detailed evidence supporting arguments

4. The speech's length and format

The correct answer is: A connection to the audience

Including a connection to the audience in the introduction of a speech is essential because it establishes rapport and engages listeners from the outset. When the speaker creates a link between their topic and the audience’s interests, experiences, or values, it fosters a sense of relevance that encourages active listening. This connection helps to capture attention and set a collaborative tone for the message being delivered, ultimately making the speech more impactful. A summary of the conclusion in the introduction may provide insight into the speech's outcome, but it doesn’t capture attention or create interest right away. Similarly, providing detailed evidence supporting arguments is typically reserved for the body of the speech, where facts and data can substantiate claims. Mentioning the speech's length and format in the introduction is also not necessary; instead, the focus should be on engaging the audience effectively and introducing the topic in a compelling manner.