What term refers to the channels through which information moves from the sender to the receiver?

Study for the Southwest Airlines Professional Communications Certification Exam. Engage with flashcards and multiple-choice questions. Each question offers hints and explanations to boost your preparation. Ace your exam!

The term that refers to the channels through which information moves from the sender to the receiver is "medium." In communication theory, the medium is the vehicle or mode used to transmit a message. It can be anything from verbal communication, written documents, emails, phone calls, video conferencing, or social media platforms. Essentially, a medium serves as the means by which messages are conveyed, ensuring that the intended information reaches the audience effectively.

In this context, understanding the role of the medium is crucial for effective communication. It helps determine how the message is delivered and the clarity with which it is received. The choice of medium can significantly affect the interpretation of the message due to its inherent characteristics and the context within which it is used. Therefore, recognizing the importance of the medium is key in communication practices.

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