Southwest Airlines Professional Communications Certification Practice Exam

Which of the following is a characteristic of Web 2.0 technologies?

1. Static content

2. User engagement and interaction

3. Strict security protocols

4. Monopoly on data access

The correct answer is: User engagement and interaction

User engagement and interaction is a defining characteristic of Web 2.0 technologies. This phase of internet development emphasizes the ability for users to create, share, and collaborate on content, transforming the web from a platform primarily focused on static information dissemination to a more dynamic and interactive experience. Websites and applications in the Web 2.0 environment, such as social media platforms, blogs, and wikis, empower users to actively participate and contribute their own content, fostering communities and discussions. In contrast, static content refers to the unchanging information typical of earlier web experiences and does not promote the interactivity that defines Web 2.0. Strict security protocols, while important for the safety of internet users, are not unique to Web 2.0; they exist across all types of web technologies to protect data. Finally, the notion of a monopoly on data access contradicts the principles of Web 2.0, which rally against centralized control and promote sharing and democratization of content. Thus, user engagement and interaction clearly exemplify the evolution and enhancement of the internet that Web 2.0 technologies aim to achieve.