Southwest Airlines Professional Communications Certification Practice Exam

Which of the following is NOT a field of external communication?

1. Public Relations

2. Marketing

3. Interviews

4. Advertising

The correct answer is: Interviews

Interviews are primarily a form of internal or direct communication rather than external communication. They typically involve direct engagement between an interviewer and a candidate or subject, focusing on gathering information or assessing suitability for a position rather than communicating broadly with the public or stakeholders. In contrast, public relations, marketing, and advertising are all dedicated fields that aim to shape public perception, promote products or services, and establish communication strategies directed towards external audiences. Each of these fields utilizes various tactics and channels to connect with customers, clients, and the media, making them integral components of external communication efforts.