Southwest Airlines Professional Communications Certification Practice Exam

Which type of speech is designed to encourage the audience to take action?

1. Informative

2. Persuasion

3. Motivational

4. Descriptive

The correct answer is: Motivational

The type of speech that is specifically designed to encourage the audience to take action is one that focuses on persuasion. This speech aims to influence the audience's attitudes, beliefs, or behaviors in a way that prompts them to act. In this context, motivational speeches can be a subset of persuasive speeches, as they often inspire and energize an audience to take specific actions, such as achieving personal goals or engaging in a cause. By highlighting the benefits of the proposed action, addressing possible objections, and engaging the audience emotionally, persuasive speeches effectively motivate individuals to not only understand a topic but to also feel compelled to take steps toward a resolution or change. While informative speeches aim to deliver knowledge and enhance understanding, and descriptive speeches focus on painting a vivid picture of a subject, they do not inherently call for action. Thus, while motivational aspects exist within persuasive speech, the broader concept of persuasion encapsulates the goal of encouraging the audience to take action.